Image improvement progam

So, it is reported that the US government has sanctioned US$ 300 Million (if I remember correctly, but the exact figure doesnt matter much) for improving the image of US abroad, especially in the middle eastern, muslim countries by airing news items etc. The debate of whether this is right or wrong is besides the point and futile. What I would like to remind you is that US isnt the only one in this. Dont our beloved heroic armed forces spend a fortune on their image building? We'll talk about why they do it sometime later.